Grow
Audiences, distribution and demand
Built without paying for reach.
I treat distribution the way I treat engineering: a small set of formats that can be produced on repeat, measurement on every piece, and a path from attention to conversation. Comments are intent, so they get routed into direct messages. Buyers leave public signals, so a pipeline goes and finds them.
The growth figures here come from platform analytics and are marked as self-reported.
Case studies
- 1post
- 11,000+comments
Meela: 10,000 followers in 10 days
Zero to 10,000 followers in 10 days, with no ad spend.
- 483signals
- 65scored
- 60companies
- 48leads
Morpheus
483 public signals in, 48 ranked buyers out.
- tool calls store sources
- only cited findings pass
Raven
An SEO and AI-search agent that can only report what it can cite.
- 25.9Mviews, no ad spend
- 92%from new audiences
Short-form distribution systems
25.9 million views in 30 days with no ad spend, 92% from people who had never seen the pages.
Where I did it
- Distribution systems builder, Independent2024 to present
I built and run faceless short-form pages designed to reach cold audiences, treated as infrastructure rather than content.
- Head of growth, SlaySchoolOct 2025 to Dec 2025
I worked directly with the founder to build SlaySchool's early growth system around short-form distribution and a creator team.
- Head of growth, MeelaSep 2025 to Dec 2025
I joined as a creator and was promoted to UGC lead and then head of growth within six weeks, running the content strategy and creator team.
Topics
- Organic distribution systems
Treating short-form content as infrastructure for reaching cold audiences, with repeatable formats, creator programmes and automation from comment to conversation.
- Signal-based lead intelligence
Finding the companies that are about to buy from what they are doing in public, such as hiring, restructuring and leadership changes, rather than from static firmographic filters.