- Side
- Grow
- Type
- Growth system
- For
- Meela
- When
- Sep 2025 to Dec 2025
- Status
- Completed
Meela: 10,000 followers in 10 days
I joined a US startup as a creator, ran its growth within six weeks, and took its new accounts from zero to 10,000 followers in 10 days with no ad spend.
- followers in the first 10 days, no ad spend
- 10,000
- Self-reported
- views in the same window
- 3.5M
- Self-reported
- comments on a single piece of content
- 11,000+
- Self-reported
- from creator to head of growth
- 6 weeks
- Self-reported
Stack
- 1post
- 11,000+comments
Meela is a US startup I worked with remotely from September to December 2025. I started as one of its content creators. Within six weeks I was running its growth. All figures here come from the platforms’ own analytics and are self-reported.
- Sep 2025Joined as a creator, on new accounts with no followers
- Day 1010,000 followers and 3.5 million views, with no ad spend
- Within 6 weeksPromoted to UGC lead, then head of growth
- Dec 2025Handed over a content strategy, KPI framework and creator team
Zero to 10,000 in ten days
The accounts started from nothing, so there was no existing audience to lean on. Every follower in those ten days came from the platforms showing the content to people who had never heard of Meela. The same window produced 3.5 million views.
One post, 11,000 comments
One piece of content drew more than 11,000 comments. Comments are a stronger signal than views: each one is a person who stopped and did something. So I built comment-triggered DM automation, which replied to a comment with a direct message and turned public attention into private conversations the team could work with.
Running it as a team
Once I was leading growth, the work moved from making content to making a system that others could run. I led more than ten UGC creators, defined the content strategy and the KPI framework they worked to, and views across the accounts grew roughly threefold.