Topics
What I know well enough to be useful on, and where the evidence for it lives on this site.
Signal-based lead intelligence
Finding the companies that are about to buy from what they are doing in public, such as hiring, restructuring and leadership changes, rather than from static firmographic filters.
2 projects, 0 articles, 1 role
Web data pipelines and LLM classification
Collecting structured data from the open web at scale, then classifying and extracting from it with LLMs, so that a team can work from a clean table instead of a browser.
3 projects, 0 articles, 3 roles
Reliable AI systems
Making model output dependable enough to act on, with deterministic checks around the model, numbers computed in code, and a record of why each decision was made.
5 projects, 0 articles, 3 roles
Organic distribution systems
Treating short-form content as infrastructure for reaching cold audiences, with repeatable formats, creator programmes and automation from comment to conversation.
2 projects, 0 articles, 3 roles